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About VITOD

A new fruit brand from the United Kingdom, with an eye on the wider world.

We believe freeze-dried fruit can be as considered as any fine food, from how it is chosen to how it is presented.

VITOD is at the beginning. We are developing a range of freeze-dried fruit, fruit mixes and gift boxes for people who care about what they eat and what they give.

Our first customers will be in the United Kingdom. Over time, we hope to bring VITOD to other countries, and to grow what we do ourselves, from packing to working with partners on their own ranges. We will tell you about each step when it is real, not before.

Fruit first
Flavour and texture lead every product decision.
Clear information
Ingredients, allergens and origin on every product page, before you buy.
Honest description
We describe how each product is made as it is, and only make claims we can support.
Considered design
Packaging and gift boxes made to be kept, shared and enjoyed.

Read about our approach

Working with VITOD

We would like to hear from independent retailers, speciality food stores, cafes and distributors who share our view of fruit.

Follow the launch

Occasional emails about our first products, new fruit and gift collections.